How a Global MarTech Leader Turned a Broken Website Into a High-Performing Digital Asset

Acoustic inherited a corporate website that missed the mark on almost every front: redundant backend code, poor UX, weak SEO, and security gaps left behind by a previous agency. Fixing it while continuing to ship new content and features wasn't something their internal team could absorb alone.
That’s where IT staff augmentation came in. BEON.tech placed three top-tier React developers in just one week. What started as a cleanup project became a long-term partnership that transformed how Acoustic manages and scales its enterprise web presence.
Success Metrics
+140hrs

Additional dev work per month
Website traffic, engagement and conversions

About Acoustic

Acoustic is a global marketing and customer engagement provider that gives brands a deeper understanding of their customers and the tools to act in the moments that matter. From campaign management to behavioral analytics, their platform helps enterprise marketing teams move faster and connect more meaningfully with their audiences.

Partner SinceOctober 2021
Acoustic Team631 members
BEON Team3 full-time engineers
Time to Hire1 week
Tech StackReact
EngagementIT Staff Augmentation
Total Funding Amount$165.8M
THE CHALLENGE

Developers had to be able to work inside a custom CMS.

When Acoustic's inherited the corporate site, the picture wasn't pretty. It had a codebase full of redundant code, functional gaps, and technical debt that was actively holding back SEO performance and user experience. The team had to clean up years of accumulated errors while shipping new pages and features, all of this without slowing down the marketing content calendar.

THE SOLUTION

Acoustic required developers who could commit full-time, move quickly, and work as genuine members of the team rather than outside contractors. Through our software development staff augmentation model, BEON.tech placed three React engineers in one week, each vetted for the technical depth a custom CMS environment demands. Onboarding kicked off with two meetings per week to get the team aligned on the codebase, priorities, and workflows.

KEY ENGINEERING CONTRIBUTIONS

Key Engineering Contributions

The engineers embedded into Acoustic's web operation and took on two parallel workstreams: cleaning up the technical foundation while continuing to build and ship new content and features. The result was a website that went from a liability to an asset, with traffic, engagement, and conversion metrics all moving in the right direction.

Legacy Code Refactoring

Eliminated redundant code and resolved errors that were degrading CMS usability and organic search performance.

Scalable React Development

Developed custom and templated website pages, expanding the site’s content infrastructure to better support demand generation goals.

Marketing Automation Integration

Built custom Pardot forms, expanding Acoustic's marketing automation capabilities with technically precise integrations.

Increased Brandwidth

Added 140+ hours of development work per month effectively multiplying the team's output.

And here's what they say about working with us:

The ROI you get from the partnership far exceeded the expectations of myself and the leadership team.

Website Marketing Manager, Acoustic at Acoustic
RESULTS

High-Performing Digital Asset & Seamless Scalability

Measurable improvements in website traffic, engagement, and conversions.

CMS usability significantly improved through systematic removal of legacy code errors.

3 React engineers placed and contributed to production web development in 1 week.

Consistent deadline adherence across a managed content calendar with shifting priorities.

Ongoing engagement since October 2021 with the team expanding to support additional workstreams.

Technologies Used
ReactPardot
AS FEATURED IN
WHY THE PARTNERSHIP WORKED

Why The Acoustic Partnership Worked

Acoustic didn't just need execution; they needed dependable React developers they could trust with a complex, broken system under a tight calendar.
What made the difference was how the BEON engineers integrated. Instead of acting like distant external contractors, they functioned as full team members. They brought proactive architectural ideas, managed timeline feedback efficiently, and adapted seamlessly to the pace of a global marketing organization.

A Top-Tier Talent Experience Management™ Framework for Long-Term Success

Three engineers managing a corporate website for a global MarTech company need more than technical skills. They need to stay aligned with shifting priorities, communicate proactively, and grow alongside a product that's constantly evolving. BEON.tech's Talent Experience Management™ Framework is what keeps that kind of engagement healthy over the long term:

Performance

Keeping engineers responsive, accountable, and shipping at the pace a content-driven web operation demands.

Experience

Supporting a working environment where developers feel like genuine team members, not external contractors clocking hours.

Growth

Helping engineers develop the proactivity and ownership mindset that turns a good developer into an indispensable one.

Be Our Next Success Story

If your team is carrying technical debt, missing deadlines, or simply doesn't have enough development bandwidth to keep up, BEON.tech can place senior vetted engineers from LatAm in as little as one week.

Book a discovery call